How do you pronounce "assure"?

In American English: /əˈʃʊr/ (uh-SHUUR). In British English: /əʃˈʊə/ (uhsh-UU-uh). In Canadian English: /əˈʃʊr/ (uh-SHUUR). In Australian English: /əʃˈʊə/ (uhsh-UU-uh).

Is "assure" pronounced differently in American and British English?

Yes. In American English it's pronounced /əˈʃʊr/ (uh-SHUUR), while in British English it's /əʃˈʊə/ (uhsh-UU-uh).

How to Pronounce "assure"

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assure

regional

/əˈʃʊr/

uh-SHUUR

Syllable Breakdown

əas·ʃʊrsure

Source

80%confidence📘 CMU Pronouncing Dictionary v0.7b

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Last updated: 2026-02-14